Business Analysis Of MGM

Business Analysis Of MGM MGM Grand one of the world’s leading and most respected hotel and gaming companies, owns and operates 24 properties located in Nevada, Mississippi and Michigan, and has investments in four other properties in Nevada, New Jersey, Illinois and the United Kingdom. As it implies in the mission statement below, in all their resorts their main aim is to provide high quality customer service in every facility around the world in order to enhance shareholder value and sustainability. â€Å"Our mission is to deliver our winning combination of quality entertainment, luxurious facilities and exceptional customer service to every corner of the world in order to enhance shareholder value and to sustain employee, customer and community relationships.† In addition, MGM Resorts International with 16 resorts and 165 restaurants supports responsible gaming and has implemented the American Gaming Association’s Code of Conduct for Responsible Gaming at its gaming properties. Assess ing Growth Opportunities MGM Grand is considering to gain more market share with its current products using a market penetration strategy. For this reason, each product (resort) is diversified to meet the needs of the different market segments. MGM Grand diversifies its hotels mainly by pricing strategies, and level of luxury. Market Positioning of Resorts Bellagio with its glamorous appearance and appealing nature is positioned as one of the most high end hotels in Vegas. Following that, Aria is growing its position in the international market with high sales in convention bookings. Aria expresses its significant difference with its contemporary architecture whereas Bellagio stands out with its AAA Five Diamond Award ® winning casino. The third strong player of MGM Grand, Vdara provides a non-gaming, smoke-free environment. Mandalay Bay points out itself as â€Å"Untamed Luxury† whereas Mirage follows the slogan â€Å"Vegas Starts Here†. MGM Grand, on the other hand is â€Å"Maximum Vegas†. 4Ps of Marketing Product MGM Resort International has 12 hotels on Las Vegas Strip and operates 7 more hotels in US and other locations. Bellagio, Aria serving the needs of the high end visitors, New York, New York, Monte Carlo, Luxor, Excalibur, Circus Circus MGM Grand , on the other hand are serving the needs of the diversified market with its diversified accommodation range. Vdara, Signature at MGM, The Hotel at Mandalay Bay are boutique hotels designed for satisfying special needs of its visitors. The Hotel at Mandalay Bay is mainly designed for business travelers as well as pleasure seekers. City Center with its luxury shops is positioned as â€Å"one of the world premiere shopping destination† attracting all visitors of Las Vegas. MGM Grand Detroit serving luxury in the center of entertainment in the city mainly attracts high end customers with its high end positioning. Brand name is an important key factor in MGM Grand’s marketin g strategy therefore establishes different brand names and implies different pricing strategies to each product in its portfolio. Pricing For MGM Grand pricing is a key variable in differentiating the variety of the quality and thus prices demanded from customers. Bellagio is the high end product with the highest pricing model followed by Aria. However MGM GRAND, Excalibur, Circus Circus, New York New York and others are effected by seasonal pricing, special discounts and special packages.

Family images Essay Example | Topics and Well Written Essays - 750 words

Family images - Essay Example th family issues unquestionably do grave harm to the image of family simply because they present an inadequate or even a deformed and a wrong outlook on the relationships between family members. Besides focusing on the failure of the marital enterprise, family problems such as infidelity, sexual activity outside of marriage, and the absence of an ethical and a religious vision of the marriage are omnipresent in all American magazines treating family issues. If we give a glance at most of the online American magazines that are so interested in the image of the family, we will find that the most recurrent theme is divorce. Nevertheless, there is always a tendency to present an ideal and a prototypical family for the common audience. In the Focus On The Family, an American family is introduced as being so happy and faithful to the teachings of Christianity. The daughter, who was trying to catch some fish is disappointed and is therefore asked to put her whole trust in God. â€Å"In my bewilderment, I realized that God was pursuing my daughter, wooing her heart with His indescribable grace. For years, I had been trying to say and do all the right things to prod her closer to God. But it was Samanthas heavenly Father, not her earthly one, who caused her to trust Him. Just as He filled the nets of two Galilean brothers long ago†¦ He sent a fish to my daughters line — and fed her growing faith.†1 While some American magazines try to help parents better guide their children to the right path, other magazines endeavor to organize American families lives by encouraging children to study well, eat healthy diets and have sufficient sleep. Such American magazines are targeting fresh couples who have just got initiated in marital life. â€Å"We believe that every child has the potential to succeed in school and in life! Our individualized program is tailored to each student’s needs, finding and addressing the gaps in student skills. Call today for a tutoring solution that

Position Paper Contrarian's Guide to Leadership Essay

Position Paper Contrarian's Guide to Leadership - Essay Example Traditionally, leaders have been evaluated on the basis of their charisma, attitude, and ability. That is the "boxed-in", prevailing mindset society harbors when quantifying leadership. However, more contemporary views see leadership as the end result of a dynamic interaction between leader and follower, a "collaborative endeavor" between those embroiled in the process (Rost, 1993:12) However we may define leadership, what is infinitely clear is the fact that society has these preconceived notions about what a "good" leader should be. There are some though, who offer a differing perspective on the concept of leadership. In "The Contrarian's Guide To Leadership", Steven Sample argues that leadership is not necessarily measured in black and white. Better known as the current president of the University of Southern California, Sample dissects traditional leadership "values" and professes that leadership is a dynamic, unpredictable entity that is context-dependent and evolving. In line with today's rapidly changing times, leadership can no longer be limited to the predictability and rigidity of the past. Not to detract anything from past leaders of historical lore, but just because one was successful in a different era does not necessarily translate into success in the current one. The dictates of contemporary society need leaders who are flexible, and are not bound by a certain mode of thinking. These are the individuals who will react to situations objectively and creatively, and will use original ideas in asserting their independence en route to solving relevant problems and issues. The aforementioned constitute the hallmarks of the aptly termed "contrarian" perspective of leadership. According to Sample (2002), the contrarian perspective "doesn't mean counter to all conventional wisdom. Indeed, much of it is true. But, you can't become an effective leader by trying to mimic a famous leader of the past. So, you can't develop your full leadership potential, or even fully appreciate the art of leadership by slavishly adhering to conventional wisdom. The key is to break free, if only fleetingly" (p.1) Adopting a contrarian approach ensures that one is looking at things from a fresh and highly adaptable point of view, one that will bode well for the challenges of today. At the forefront of the contrarian framework lies the concept of "thinking gray". Leaders who adopt this maintain their independence by "thinking free" and refusing to think like the people surrounding them. For instance, conventional wisdom dictates that good, efficient leaders make rash, impulsive, and hopefully brilliant decisions. On the other hand, contrarian wisdom offers that leaders should deliberately weigh all sides to an issue, hence arriving at a highly objective, thorough and carefully thought out decision. By nature, people would usually look at things in binary terms - black and white, right or wrong, true or false, et. al. It must be put into consideration though that there will always be "gray" areas somewhere along the point of contention. Nothing can be truly quantified as being absolutely true or absolutely false; there is always something that can be further perused and dissected in order to